I get a call from onecall.com on my way to dinner last night. They had my contact info from a pre-reserve I had on the unit. Apparently since they never had the unit on their site as "reserve now" they didnt get any foot traffic as I was the only one. They will price match ABT Electronics, who is price matching TVAuthority.

Onecall.com got 15 units into their warehouse yesterday, they have 14 left. Mine is shipping out today. The onecall.com warranty is backed by Warranty Corp of America. If your tv doesn't require service before the plan expires, contact them within 90 days of the plan's expiration and receive a 50 percent credit towards a future purchase!

Call 1.800.340.4770, ask for Chris, tell him Isaac Kishk referred you, so the price matching is easier.